Press Release · 7-Eleven, Inc.
Back for More Heat: 7-Eleven, Inc. and Cheetos® Flamin' Hot® Make Their Breakfast Debut at Laredo Taco Company®
Distributed by Peek Review · Originally issued via PR Newswire
Customers are getting a Flamin' Hot® wake-up call with the all-new Huevos Breakfast Taco, plus new chicken tacos and a loaded burrito
IRVING, Texas, Nov. 12, 2026 — A menu mashup this hot deserves an encore, and this time, breakfast is getting fired up. Following last year's collaboration, 7-Eleven, Inc. and Cheetos® Flamin' Hot® are turning up the temperature once again at Laredo Taco Company® restaurants. Now, they're giving customers a new reason to skip the snooze button as Cheetos Flamin' Hot makes its breakfast debut with the all-new Flamin' Hot Huevos Breakfast Taco. For those whose appetite for spice goes beyond breakfast, new chicken tacos and a loaded burrito join the lineup, each layered with Flamin' Hot® sauce and the signature crunch of Cheetos Flamin' Hot.
Experience the full interactive Multichannel News Release here: https://www.multivu.com/7-eleven/9365954-en-7-eleven-cheetos-flamin-hot-breakfast-debut-laredo-taco-company
Here's what's cooking at participating Laredo Taco Company restaurants inside 7-Eleven®, Speedway® and Stripes® stores nationwide:
- Flamin' Hot Huevos Breakfast Taco: Start breakfast with a scorcher. Made with sausage, egg, potato and shredded cheese and finished with Flamin' Hot sauce and crushed Cheetos Flamin' Hot, this taco turns up the temperature.*
- Flamin' Hot Chicken Tacos: Double the tacos, double the burn. This meal brings two tacos packed with diced chicken, roasted green peppers and onions, Flamin' Hot sauce and crushed Cheetos Flamin' Hot to deliver a crunchy kick in every bite.*
- Flamin' Hot Burrito: Serious appetites call for serious heat. This burrito brings together ground beef, Spanish rice, queso, shredded cheese, Flamin' Hot sauce and crushed Cheetos Flamin' Hot for a fully loaded meal that does not hold back. *
"After the response to our first Cheetos Flamin' Hot collaboration, bringing the heat back was an easy decision," said William Armstrong, Senior Vice President, Restaurant Operations and Innovation at 7-Eleven, Inc. "This year, we're taking our collaboration somewhere new: breakfast. Our Flamin' Hot Huevos Breakfast Taco combines the familiar flavors of a hearty breakfast taco with the unmistakable crunch and kick of Cheetos Flamin' Hot. It's an unexpected pairing that makes mornings a little more exciting."
The heat is on – but not forever. Customers can get a taste of the new Flamin' Hot lineup at participating Laredo Taco Company restaurants for a limited time.
*Offers valid 10/28/26-1/5/27. Available at Laredo Taco Company® restaurants. Plus tax ©2026 7-Eleven, Inc. All rights reserved.
CONTACT: 7-Eleven, Inc.
Corporate Communications
[email protected]
SOURCE 7-Eleven, Inc.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name in the U.S. convenience-retailing industry. Based in Irving, Texas, 7-Eleven operates, franchises and/or licenses more than 12,000 stores in the U.S. and Canada. In addition to 7-Eleven® stores, 7-Eleven, Inc. operates and franchises Speedway®, Stripes®, Laredo Taco Company® and Raise the Roost® Chicken and Biscuits locations. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7-Eleven offers customers fresh, high-quality and convenient food options like sandwiches, salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings and mini beef tacos. 7-Eleven also offers customers industry-leading packaged products at an outstanding value with its 7-Select™ private brand. Customers can earn and redeem points on various items in stores nationwide through its 7Rewards® and Speedy Rewards® loyalty programs, which have more than 100 million members. Customers can also place an order in the 7NOW® delivery app with real-time tracking and delivery typically in about 30 minutes, depending on the market, driver availability, weather, traffic conditions, and other factors. Find out more online at www.7-eleven.com.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay's, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo's product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.