GOcxm Launches Signal IQ™ to Help CPG Brands Act on the Insights Lost Between Brand, Shopper, Trade and Sales

The AI-powered system identifies where marketing programs and in-store execution fall short and tells the right teams what to change to improve results.

TORONTO, Nov. 10, 2026 — GOcxm, the unified growth platform for CPG brands, today announced the launch of Signal IQ™, an AI-powered system that connects signals across brand marketing, shopper marketing, trade marketing, sales and retail execution. It answers critical business questions and gives every team a clearer view of what's happening and what to do next.

CPG brands typically manage these functions through separate systems, data sources and reports. Each team sees only part of the picture, often in recaps after programs end. By then, the opportunity to adjust has passed, and the same gaps carry into the next plan. Most tools are systems of record: they report what happened. Signal IQ is a system of action. It works like a dedicated team that knows a brand's business, monitoring programs around the clock and prioritizing what needs attention.

"Every program a CPG brand runs teaches it something, but those lessons rarely reach every team that could use them," said Gary Kalk, Founder and CEO of GOcxm. "The hard part is finding the gaps and opportunities that matter. We built Signal IQ to put those insights in the right hands, so every program makes the next one stronger."

Signal IQ does three things:

• Finds what falls between teams. It connects overlooked data across functions, turning information collected by one team into insights others can act on.
• Adds context to the systems brands already use. It works with existing tools and workflows, streamlining reporting and reconciliation so teams spend less time assembling information and more time acting on it.
• Starts informed and keeps learning. It draws on GOcxm's years of experience running CPG programs and builds on each program a brand runs, applying those lessons to audience targeting, promotional strategy, trade investment and retail compliance.

Signal IQ is powered by multiple models, each designed to answer a specific business question using a brand's own data on marketing, trade and retail execution performance. It brings their findings together, identifies gaps and adds context by retailer, region and store to help teams decide where to act.

Each brand's data stays its own. Signal IQ applies GOcxm's CPG experience to a brand's programs without sharing that brand's data with any other, and runs on GOcxm's SOC 2 Type II certified platform.

Actions, not dashboards

Knowing what's working has limited value if the findings stay in a report. Signal IQ turns those findings into specific actions and routes them to the people responsible across brand, shopper, trade, sales and field teams.

Some actions require an immediate response. When a display is missing or in the wrong spot, the field team gets specific guidance to fix it in-store. Others inform the next planning cycle, such as shifting media investment toward the channels that best support the brand's objectives.

Consider a shopper program. Most brands learn whether it "worked" overall. Signal IQ examines products, promotion, pricing and display execution to estimate how those choices affected sales and where the next dollar could have the greatest impact. The recap becomes a playbook: which combinations to prioritize at each retailer, where to focus investment and what each team needs to do to achieve the brand's desired outcome.

"Over the years, we've seen GOcxm evolve from a technology provider into a strategic partner. Signal IQ is a natural next step. Working alongside the tools and partners we already use, it brings together data and insights that were previously difficult to connect, giving our teams a clearer understanding of what's working, where opportunities exist and how to act on them. GOcxm's ability to turn information into smarter decisions has directly contributed to our sales growth," said Kyle Barlow Senior Director of The Coca-Cola Company Canada."

Signal IQ is available now for CPG brands. To request a demo, visit gocxm.com/signal-iq.

SOURCE GOcxm