PossibleNOW Helps Enterprises Prepare for New FCC…

Real-time consent, preference, and suppression controls help organizations act on opt-outs right away, across every channel and every interaction, whether it starts with a person or an AI agent.

DULUTH, Ga., Nov. 5, 2026 — PossibleNOW, the leader in marketing compliance, consent, and preference management, today announced that its platforms can help organizations prepare for the FCC's revised TCPA consent-revocation rules (FCC 26-67) before they take effect on November 25, 2026. The same controls also extend to AI-enabled and agentic customer engagement.

Under the revised rules, an opt-out from one type of informational message, such as billing reminders, can be limited to that category. An opt-out from marketing still ends all marketing calls and texts. For robocalls and robotexts, businesses may also name one or more specific opt-out channels, as long as those channels are prominently disclosed and work reliably. Opt-out requests made to an agent on a live call aren't affected by this change. A consumer who asks not to be called again should still be removed from all marketing outreach across the company.

PossibleNOW Helps Enterprises Prepare for New FCC Consent-Revocation Rules and AI-Driven Engagement Ahead of November 25

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The rules keep the 10-business-day maximum for processing opt-outs, but businesses shouldn't treat that limit as extra time. Consumers have sued over messages that arrived just days after they opted out, and courts have often let those claims proceed. Courts also no longer must follow the FCC's interpretation of the TCPA, so some may decide that a clear request to stop must be honored no matter how it was made. PossibleNOW recommends acting on every opt-out right away and honoring any obvious request to stop, even one that comes through a channel the business didn't designate.

"These rules give companies the flexibility to honor a customer's intent more precisely," said Scott Frey, Founder and CEO of PossibleNOW. "At the same time, AI and autonomous systems are multiplying the volume and speed of interactions. PossibleNOW was built so compliance travels with every decision, whether it is initiated by a human, a dialer, or an AI agent. Our customers can be fully ready for November 25 and for the next generation of engagement."

Ready for the new rules and for AI

PossibleNOW's MyPreferences and DNCSolution platforms already deliver:

Real-time consent and preference management by message category, across channels.
Configurable opt-out channels that recognize every standard opt-out keyword.
Capture of opt-outs from any channel, including requests made to live agents, with complete audit trails.
Suppression that applies across campaigns and channels, for both live and automated outreach.
Agent and system interfaces that check current consent before any contact happens.
Integrations with CRMs, contact centers, marketing automations, and AI/agentic workflows, so compliance decisions happen at the point of interaction.

This approach keeps automated and AI-driven systems from reaching out without current permission.

"Consent isn't a one-time project. It's the foundation of trust," Frey added. "When every interaction is governed by live consent and preference data, brands can engage more confidently and at greater scale, even as AI speeds up communication."

Organizations using PossibleNOW can set up category-level opt-outs and designated opt-out channels now, well before the effective date.

SOURCE PossibleNOW, Inc.